For marketers, this year’s holiday shopping season is anticipated to be much like the rest of 2020 – unknown territory. Consumers are predicted to not only shift the majority of their spending online, but they’re also projected to spend more than years prior with Deloitte indicating a 35% year-over-year surge in eCommerce revenue that could yield up to $196 billion. Preparing for the convergence of a spending increase as well as a shift to online shopping is paramount—and easier than you think with Ascend(TM).
The Pepperjam Affiliate Marketing Sales Index indicates that marketers are leaning into the affiliate channel. While the exponential year-over-year channel growth is directly related to the ecommerce surge, the increase is also due largely in part to savvy marketers that are leveraging the channel to tap into consumer audiences at a cost they can control. The 2020 holiday shopping season will likely maintain this growth momentum, particularly on major shipping holidays as major retailers like Target and Walmart keep their doors closed for the Thanksgiving kickoff to Black Friday—typical brick-and-mortar spending that will be reallocated to digital dollars and purchase options like buy online, pick up in store. Here’s the good news: it’s not too late to leverage the affiliate channel to maximize your growth potential for the unique 2020 holiday shopping season.
Prepare your affiliate program for the shift in consumer behavior with Pepperjam’s Be a Holiday Hero: 2020 Q4 Affiliate Playbook, the holiday shopping prep guide that puts you on track to make the most of this year’s unprecedented holiday shopping season. Inside, we’re sharing 12 pro tips for advertisers and partners to put you on track for strategy and execution success. Get started today by accessing the most relevant version.